Hotpoint presents the DAY1 range of refrigerators: freshness of products - as on the day they were purchased

Hotpoint presents a new line of DAY1 refrigerators with a freezer compartment, in which the products retain their freshness and all the organoleptic properties are the same as on the day they were purchased.

Freshness of food as on the first day

The realization that healthy eating can improve a person’s quality of life has become a leading trend these days, and the trend towards healthy eating has become widespread among those who seek a healthy lifestyle. Hotpoint wants to meet this requirement of modern consumers who care about their health and adhere to a proper and balanced diet. A consequence of this trend, relevant throughout the world and especially in Europe, has been an increase in the volume of daily purchases of fresh products (such as fruits and vegetables) and a corresponding increase in the requirements for refrigeration appliances: they must maintain this freshness as long as possible.
It was in order to satisfy these requests that was developed new series of refrigerators Hotpoint guaranteeing the highest degree of food protection: they remain unchanged, as on the day of purchase,all its properties - color, taste, aroma, texture and nutrients.
This is made possible through a combination of systems and functions such as a system Total no frost, Ultra Fresh fruit and vegetable storage box and ozone generator Active Oxygen 2.0.
Advanced Airflow Technology Total NoFrost provides maximum preservation of freshness without the formation of ice and frost.
A suitable temperature and ideal humidity level for storing fruits and vegetables will be guaranteed by placing them in an insulated box Ultra Fresh Crisper - they will completely retain their weight, aroma, nutrients and beneficial properties.
The innovative structure of the box allows you to maintain the required level of humidity, and a special regulator to set this level. Combination of high humidity andfilter separator, neutralizing ethylene molecules, eliminates the formation of mold and the development of microbes. Ethylene is a natural gas produced in the process of ripening by some fruits and vegetables, and provoking damage to others. Ultra Fresh vegetable drawer divider with integrated Active Fresh Filter anti-ethylene filter absorbs ethylene molecules, preserving the freshness of ethylene-sensitive fruits and vegetables for a long time. The box is equipped with a movable divider to optimize the internal space.
Device Active Oxygen 2.0 uses an updated version of ozone generation technology, which was successfully used in previous series of refrigerators. It automatically controls the opening of the door and releases ozone molecules in the amount necessary to reduce bacterial development by 90% and unpleasant odors by 70%. Ozone molecules refresh the air in the refrigerator compartment, prolonging the freshness of foods.In the version of Active Oxygen 2.0, the ozonation system has acquired a new compact design and a new sensor system.
Zone in the refrigerator compartment 3 in 1 puts at your disposal three options for using one drawer: for the safe defrosting of frozen foods, for the quick cooling of hot foods (even freshly cooked ones), and for storing fresh foods at temperatures close to 0 ° C. This zone ensures the preservation of the original taste and texture of meat, fish and dairy products through the use of accelerated cooling technology Supercool. The flow of cold air allows you to reduce the temperature of foods from +70 ° C to +3 ° C twice as fast, resulting in a decrease in the rate of reproduction of certain bacteria, on which the freshness and smell of the products depend. Additional advantages of the 3 in 1 zone include safe defrost mode Safe defrostin which damage to product cells and bacterial growth are excluded due to the fact that the process takes place at a controlled low temperature (Chill Mode, when activated, a directed air flow is created in the zone, ensuring optimal temperature throughout its volume (about 0 ° C), optimal for storing fresh meat and fish.
Special function SuperFreeze + the freezer compartment halves food freezing time: lowering the temperature from + 70 ° C to - 18 ° C takes just 4.5 hours. Due to the accelerated freezing process, ice microcrystals formed in the fibers of the products are much smaller than during ordinary freezing.This allows you to preserve the structure of the fibers and the nutritional properties of the products.
The products are as fresh as on the day of purchase: this is a unique opportunity that the Hotpoint Day1 series gives you.
On sale since July 2015.