Perhaps the most amazing thing in the history of creating the very first fashion magazine is the fact that a man came up with it ... for men!
We all know very well how many male names are on the list of the most illustrious fashion designers. But apparently, men really came up with fashion, because the idea of creating a magazine that would tell about fashion trends and give advice on style and wardrobe belongs to the stronger sex. Moreover, such a publication was again addressed to a male audience!
By royal command
world4.eu "Gallant Mercury" - this is the name of the journal of literary and critical content, which in 1672 began to be published by the writer Jean Donno de Vise in the French city of Lyon. The magazine came out irregularly until one day the king himself turned to the publisher, Louis XIV, who demanded that the magazine be published every month for the benefit of enlightenment!
Retro Inspiration: Favorite 50s Prints
Especially popular in the “Gallant Mercury” were the columns of secular chronicles and fashion reviews, supplemented by drawings that helped the courtiers and everyone who wanted to understand fashion trends and determine what and how to wear this season. The magazine really became the only and most authoritative source of fashion news, which makes it, without a doubt, the ancestor of the modern fashion "gloss"!
Beautiful era: 30 inspirational coats from the 50s
world4.eu It should be noted that the French fashion of that era assumed laces, corsets and wigs in the men's wardrobe, so much so that the gentlemen often managed to outdo the ladies in the splendor and luxury of the outfit. It is not surprising that such refined aristocrats needed a fashion magazine earlier than ladies!
My beautiful lady: what blouses were worn in the 50s?
By the way, for women, the fashion publication appeared only after 16 years, in 1693. It came out in London under the title Ladies' Mercury. Its editor, John Delton, wrote in the first issue that the magazine would be happy to answer questions about love, marriage, style and clothing.
