Just versace

On July 15, 1997, on the steps of his mansion in Miami Beach, Gianni Versace, the head of the world famous brand Gianni Versace, died at the hands of a maniac.

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After his death, the Italian Fashion House fell into a depression. And it is not known how it would end if the family Versace I have not proved my right to be one of the first in the Fashion market.
Gianni Santo's elder brother took control of the House into his own hands (he had plenty of practice since he was a member of the Italian parliament). “Muse Gianni Versace” - Donatella’s sister turned out to be an extremely energetic and talented fashion designer and manager. After some time, the fashion house was renamedVersace, the number of employees was reduced (from 1350 to less than 1000).
Next step: to the position of CEO Versace invited Gian Giacomo Ferraris, former CEO Jil Sander. 20% of the shares were sold to investment companies Blackstone. Wherein Versace it still remains a family company: according to the will of Gianni Versace, Allegra, the daughter of Donatella, received 20% of the shares, 20% - Donatella and 30% Santo. Through the sale of a 20% stake, Fashion House was able to actively develop the company. The product turnover was doubled, and most importantly, an emphasis was placed on the sale of accessories. A line of jewelry is launched, with the first boutiques for them appearing in the Middle East. (Gradually, the company managed to increase the number of employees to more than 1700.)
Currently 52–53% of goods Versace produces for women, the rest - for men. 60% of the goods - the first line Versace prime linea - the most expensive, creative, handmade headquartered in Milan (35 seamstresses who worked on models haute couture, Of course, they did not fall under the abbreviation.) For the first line, all products are manufactured only in Italy. Others - pret-a-porter, Versace Jeans, in different countries of the Mediterranean.
Of the total number of products, only 60% is clothing, the rest is shoes, belts, bags. The bet is on leather goods. Then - perfumes, glasses, watches.
Besides Versace produces dishes, furniture, etc., etc., and ... builds hotels. The first Palazzo versace opened in Australia in 2000, the next one will soon open in Dubai, and around 2017, the third in Macau. The designer of everything that the hotels are furnished with is Donatella Versace.
To Russia Versace returns already with a new partner JamilCo - with a Russian company producing luxury goods. Together with her Versace plans to open a new flagship boutique in Moscow in Stoleshnikov Lane.
Major markets forVersace are the USA and China. Although Russia has always been one of the first places for the Fashion House. And also Versace is a supplier of formal clothing for the Russian football team (as well as the team Real madrid).
Latest Milan Collection fashionable women's clothing VersaceIt seems that it was completely created according to Allegra’s tastes: each presented model is easy to imagine on this young lady and to understand that she will suit her.
Bold mini, high cuts from the bottom, deep cuts in the front, from the sides and the back and a revealing linen style, "jeans" and leather, belts with metal buckles and the likeness of Roman sandals on a high platform. A lot of metal (from metal zippers to jewelry from chains) and fashionable geometry - primarily strips of fabric crossed at different angles (they sometimes remind me of bandages :).
Flared skirts to the knees with short bandeau under jackets, blouses and vests (including on thin straps) look great.
Many models are distinguished by deliberate negligence, ideal for resort areas and leisure in the city. Moreover, carelessness, which cannot but be liked, because style has been organically added to it.
The lowered waistline is often decorated either with draperies or wide straps. Transparent fabrics are gathered in small folds, which makes them less transparent, but more interesting in combination with complex draperies. Lace adorns not only dresses, but also trousers.Skinny trousers are usually continued with the same color with platform shoes. Metallic fabrics form lush and spectacular draperies on a white or black background. The sleeves of many blouses and blouses, in fact, also refuse draperies descending from the shoulders. Bright floral prints are balanced by a plain material, and geometric prints organically merge with them.
Resort Collection, naturally, it presents models simpler, but they impress with their classicism and well-known and pleasant-looking fabrics. Vichy, milfler, strip, clean tones. And strict, clean lines of silhouettes.

Mom and daughter: Donatella and Allegra Versace

Gianni and Donatella Versace

From left to right: Santo, Gianni and Donatella Versace
Photo: images / de; catwalkpix.com; burdastyle.
Material prepared by Elena Karpova

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